CASE STUDY — 02 / 05
Window repair for Cary, NC and the Triangle: foggy panes, broken glass, screens, stuck sashes, locks, tracks, balances. Every competitor's site funnels toward a replacement quote. This one had to say — credibly — "we fix it."
THREE DECISIONS — WRITTEN FOR OWNERS, VERIFIABLE BY DEVELOPERS
01
The whole inquiry flow is built around one behavior: send a photo of the pane. No sales visit, no pushy in-home appointment — which is exactly the fear that keeps people from calling a window company.
02
Daylight neutrals with a teal drawn from the edge of glass itself. It reads calm and precise next to the navy-and-orange template every competitor uses — differentiation you feel before you read a word.
03
The entire site is a single HTML document — no build step, no dependencies, nothing to update or break. A one-truck business should never inherit a maintenance burden from its own website.
1
HTML DOCUMENT — THE WHOLE SITE
8
REPAIR SERVICES MADE EXPLICIT
0
BUILD STEPS OR DEPENDENCIES
'26
LAUNCHED — RESULTS BEING MEASURED
Search for "foggy window" anywhere in the Triangle and every result tries to sell you new windows. A repair-first shop is genuinely different — cheaper, faster, less wasteful — but it only wins if the site makes that difference obvious in the first five seconds.
So the copy names the eight things they fix, the palette refuses the industry template, and the call to action is the lowest-commitment step possible: text a photo.
One document, tokens at the top, three subset font families, and a shadow system tuned for daylight neutrals. Interactive touches are vanilla JavaScript guarded per-module, so nothing errors on pages where it doesn't apply.
The delivery format is the maintenance plan: a file the owner can move between hosts with a drag and drop.
CLIENT NOTE — PLACEHOLDER, SWAP IN THE REAL QUOTE
“One or two sentences in the client's own words — clearer inquiries, an easier process, or the site paying for itself.”
CLIENT NAME · BUSINESS